When you join Menchie’s as a franchise owner, you get so much more than a license to use our brand, proprietary recipes and operating system. You join an organization that is focused on individual franchisee success with a real commitment to help our owners maximize their potential. As an organization, we have invested a great deal of resources into all aspects of the business model to ensure that the customer experience is second to none. That process begins with the selection of qualified owners, those who share our vision, have the motivation, skills and aptitude required to be successful.

In most cases, the location selection of a Menchie’s is one of the most important decisions you’ll make in the business. Although our customer base is diverse, we tend to do best in high-profile and high-traffic retail centers that cater to families looking for an experience. We favor locations that offer outdoor seating, where people can gather and enjoy socializing with friends and family. We work with select real estate professionals who understand our criteria and can guide you to the perfect Menchie’s location – one that meets our specific requirements. They also assist you with lease review and negotiations.

The design of the Menchie’s store environment has been an evolutionary process that has resulted in what we believe to be a world-class design.

Customers love our stores and we continually receive incredible comments from developers, builders and the real estate community.

The typical Menchie’s location is 1,200 – 1,600 sq. ft., featuring a centralized point-of-service island that allows customers easy access to select their own yogurt and toppings. Our interior design is a modern blend of colors, textures and finishes that are highly attractive and promote a fun, friendly and happy environment.

Our franchise owners have come from varied backgrounds, and although many have little to no foodservice experience, they have been able to quickly learn daily operations and the best practices that make the Menchie’s experience unique. Our owner training takes a comprehensive approach that begins with an intensive workshop held in our corporate headquarters in Los Angeles. This curriculum focuses on the following:

• Store operations
• Product education
• Customer service
• Employee recruitment
• Business management training

Our on-site training program helps put theory into practice as we assist owners in maximizing their resources, customer satisfaction and build brand loyalty from day one.

At Menchie’s, we believe the learning process never ends as we continue to evolve our practices and grow our brand.

Our franchisee support department assists owners with operational and marketing systems, and our executive team provides periodic support to help owners find unique ways to expedite their growth.

Menchie’s is extremely proud of our proprietary operational systems, which have set the foundation for our store prosperity and growth.

Our industry experience and a tremendous track record have resulted in operational systems that minimize waste of resources on all levels.

It begins with a store design that facilitates heavy customer traffic without jeopardizing the customer experience, and also provides ample space for seating. Our procurement systems, equipment, preparation techniques, cold storage and dispensing machines result in product superiority delivered in the most economical method possible.

When it comes to managing Menchie’s, we have devised a comprehensive work plan that delineates responsibilities and ensures that our product and the customer experience are maintained at the highest standards for quality. Employees are provided detailed job descriptions that outline not only tasks, but the approach and mindset required to accomplish tasks the Menchie’s way.

Our owners love the simplicity of Menchie’s operating systems.

When carefully followed, owners can maximize their earning potential and gain the lifestyle they expected from the business. To learn more about our operating systems and the Menchie’s franchise opportunity, please complete our simple request for information form.

Although Menchie’s is building a global brand, we know that dedicated branding must occur in each and every community we serve. The manner in which our brand is conveyed to customers and the community is extremely important to us; in order to facilitate our branding efforts, we have developed a host of proprietary marketing programs and best practices that enable our franchise owners to maximize the return on their marketing investment.

Like most franchisors, we have developed turnkey marketing solutions including the following:

• Print promotions
• Interior/exterior signage
• Eye-catching promotional materials
• Publicity
• Seasonal campaigns
• Online/viral tactics to constantly attract new customers and increase frequency of current customers

What makes us different (better) is the guerilla marketing programs we have developed to successfully launch new markets and drive local press to stores. Community events, strategic partnerships, charity support, and innovation have lead to incredible local branding and customer loyalty.

Another important area of focus and development is with our Menchie’s consumer website and social marketing that will be tied into the site. We are currently undergoing a total re-development of our online presence with a focus on maximizing the benefits for each and every franchise owner. In the very near future, franchise owners will have an expanded presence on www.menchies.com and will be able to use their website to connect with customers and the local community.

We take a unique approach to the ongoing needs of franchise owners in regards to support. Our approach views support as a task, and performance improvement as the goal. The better we can help franchisees improve their operations, marketing and performance, the faster we will grow as an organization. When we talk about our commitment to each franchise owner’s individual success, we mean it, and understand that “support” needs to be laser-focused on best practices for increasing performance.

Examples of ongoing improvements:

• Operational field support
• Ongoing and seasonal marketing campaigns
• Continued brand development
  - New product launches
  - Yogurt flavors
  - Premiums
• Toppings
• Consistently improved systems