Chief Executive Officer
Amit Y. Kleinberger is our Chief Executive Officer and Board Director. Kleinberger’s background includes owning various enterprises such as a senior assisted living facility, a glass distribution company, and a regional chain of cellular communications retail stores. Kleinberger is also a veteran, and served prior to his business career as a sergeant in the armed forces, in an infantry combat unit, and graduated commanders and sergeants schools.
Chairman of the Board
Elie Balas has been the Chairman of the Board and Director of Business Development for Menchie's since 2008. In addition to his duties with Menchie's, Elie serves as the Executive Director of Ami Adini & Associates, Inc., an environmental consulting company.
Co-Founder and Chief Operations Officer
Adam Caldwell has been the Chief Operations Officer and board director for Menchie's since 2008. In 2006, Adam co-founded the original Menchie's location in Valley Village, California. Prior to Menchie's, he was involved in guest support, product development and project management for Ami Adini & Associates Inc., an environmental consulting company. Adam also served as an Accounting and Operations Consultant for OML Consultants, Inc.
Co-Founder and President
Danna Caldwell has been President and board director for Menchie's since 2008. Prior to that, she co-founded the original Menchie's location in Valley Village, California. Before founding Menchie's, she worked in marketing for Amp'd Mobile.
Vice President of Operations
Tom Regev has served as Menchie's Vice President of Operations since 2009. Prior to Menchie's, Regev served as the Controller for the Israeli Economic Mission to the United States. Prior to that Tom served as an Economist and Deputy Manager of the Loans and Deposit Department for the General Accountant Department of the Israeli Ministry of Finance.
Senior Vice President of Franchise Development
Joe Mathews has served as Senior Vice President of Franchise Development for Menchie's since 2010. In 2002, Joe founded the Franchise Performance Group, and maintains an active involvement with the company. Joe is a franchise veteran and a known figure in franchising, and started his career 25 years ago with the Subway sandwich brand. Joe's expertise is working with emerging brands and assisting them in becoming a national recognized franchise.
Director of Food Operations
Gary Hunter joined Menchie's in 2012 as the Director of Food Operations. He spent many years in full service restaurants with companies such as Bennigan's and The Elephant Bar. He was then an operations and training leader for quick service restaurants such as Jack in the Box, Jamba Juice, and Robeks. Gary has over 30 years of experience in the restaurant industry.
Vice President of Franchise Development
Brian Melaney has served as Vice President of Franchise Development for Menchie's since 2008. He was elected Mayor of West Haven City, Utah in 2005, and was re-elected in 2009. Brian has served as President for Melaney Marketing, a promotional goods company. Brian is a franchise veteran, and has been in franchising for 30 years.
Vice President of Marketing
Karla Bendel has served as the Vice President of Marketing for Menchie's since 2012. Before joining Menchie's Karla was the Senior Executive Director of Corporate Marketing and Integrated Communications at Nestle USA. Karla spent over 17 years at Nestle facilitating national and global marketing campaigns. She brings her years of expertise to the Menchie's family by overseeing the Marketing Department and the Research and Product Development Department to promote the brand and restaurants worldwide.
Vice President of Marketing
Ana Hernandez joined Menchie’s in 2014 as the Vice President of Marketing. She joined Menchie’s from DineEquity, Inc. where she served as Executive Director, International Marketing. Ana was responsible for all marketing strategies for Applebee’s and IHOP Restaurants. She previously worked for 12 years in Brand Marketing as well as the International Division of Wendy’s International, Inc. where she led marketing and brand expansion in 23 countries; including the Americas, Middle East and South East Asia. Her contributions to the brand were recognized with both the Wendy’s Founder Award and the Wendy’s International Excellence Award. Prior to Wendy’s International, she worked at Goya Foods, where she managed multiple categories. She began her marketing career at The Coca-Cola Company, where she managed multi-channel brand programs for six years.Ana brings more than 20 years of marketing experience in the restaurant industry and consumer space.